Felton, George, <br/><br/>
Advertising :  concept and copy / 
George Felton. 
 - Third edition. 
 - 320 pages :  illustrations (some color). 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780393733860 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / F447A 2013