Fill, Chris, <br/><br/>
Marketing communications :  brands, experiences and participation / 
Chris Fill. 
 - Sixth edition. 
 - xliii, 820 pages :  color illustrations. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780273770541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.123  / F544M 2013