TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: brands, experiences and participation 
SN  - 9780273770541
AV  - HF5415.123 F544M 2013
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
KW  - Branding (Marketing)
N1  - Includes bibliographical references and indexes
ER  -