Bernardo, Nuno <br/><br/>
Transmedia 2.0 :  how to create an entertainment brand using a transmedial approach to storytelling / 
Nuno Bernardo. 
 - 1st ed. 
 - Lisboa :  beActive books,  2014. 
 - 133 p.  ill. 
<br/><br/><label>ISBN: </label>9781909547018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Marketing<br/>Digital media--Marketing<br/>Marketing--Technological innovations
<br/><br/><label>LC Class. No.: </label>P96.M36  / B476T 2014