TY  - BOOK
AU  - Bernardo,Nuno
TI  - Transmedia 2.0: how to create an entertainment brand using a transmedial approach to storytelling 
SN  - 9781909547018
AV  - P96.M36 B476T 2014
PY  - 2014///
CY  - Lisboa
PB  - beActive books
KW  - Mass media
KW  - Marketing
KW  - Digital media
KW  - Technological innovations
ER  -