Light, Larry, <br/><br/>
New brand leadership :  managing at the intersection of globalization, localization and personalization / 
 Managing at the intersection of globalization, localization and personalization 
Larry Light, Joan Kiddon. 
 - xii, 226 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780134193823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Advertising--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / L533N 2015