TY  - BOOK
AU  - Light,Larry
AU  - Kiddon,Joan
TI  - New brand leadership: managing at the intersection of globalization, localization and personalization 
SN  - 9780134193823
AV  - HF5415.1255 L533N 2015
PY  - 2015///
CY  - Old Tappan, New Jersey
PB  - Pearson Education
KW  - Branding (Marketing)
KW  - Management
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -