Wilson, R. M. S. <br/><br/>
Strategic marketing management :  planning, implementation and control / 
Richard M.S. Wilson and Colin Gilligan. 
 - 3rd ed. 
 - New Yorw :  Routledge,  2013. 
 - xii, 867 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / W447S 2013