TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management: planning, implementation and control 
SN  - 9780750659383
AV  - HF5415.13 W447S 2013
PY  - 2013///
CY  - New Yorw
PB  - Routledge
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -