Perrey, Jesko, Power brands : measuring, making, and managing brand succes / Jesko Perrey, Tjark Freundt, and Dennis Spillecke. - Third revised edition - 329 pages : illustrations. ISBN: 9783527507818 Subjects--Topical Terms: Brand name productsBranding (Marketing)Product management LC Class. No.: HD69.B7 / P477P 2015