TY  - BOOK
AU  - Perrey,Jesko
AU  - Freundt,Tjark
AU  - Spillecke,Dennis
TI  - Power brands: measuring, making, and managing brand succes 
SN  - 9783527507818
AV  - HD69.B7 P477P 2015
PY  - 2015///
CY  - Weinheim
PB  - Wiley-VCH
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Product management
ER  -