McDonnell, Ian., <br/><br/>
Event sponsorship / 
Ian McDonnell and Malcolm Moir. 
 - xiii, 143 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415533881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Management--Case studies.<br/>Corporate sponsorship--Case studies.<br/>Corporate sponsorship.<br/>Special events--Marketing.
<br/><br/><label>LC Class. No.: </label>GT3405  / M322E 2014