TY  - BOOK
AU  - McDonnell,Ian
AU  - Moir,Malcolm
TI  - Event sponsorship
SN  - 9780415533881
AV  - GT3405 M322E 2014
PY  - 2014///
CY  - London, New York
PB  - Routledge/Taylor & Francis Group
KW  - Special events
KW  - Management
KW  - Case studies
KW  - Corporate sponsorship
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -