TY  - BOOK
AU  - Usunier,Jean-Claude
AU  - Lee,Julie Anne
TI  - Marketing across cultures
SN  - 9780273757733
AV  - HF1416 U786M 2013
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
KW  - Export marketing
KW  - Social aspects
KW  - International business enterprises
KW  - Intercultural communication
KW  - Marketing
KW  - Cross-cultural studies
N1  - Includes bibliographical references and index
ER  -