Smith, Paul Russell, <br/><br/>
Marketing communications :  offline and online integration, engagement and analytics / 
P.R. Smith and Ze Zook. 
 - Sixth edition 
 - xxii, 578 pages :  color illustrations. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749473402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF5415.123  / S647M 2016