TY  - BOOK
AU  - Smith,Paul Russell
AU  - Zook,Ze
TI  - Marketing communications: offline and online integration, engagement and analytics 
SN  - 9780749473402
AV  - HF5415.123 S647M 2016
PY  - 2016///
CY  - London
PB  - KoganPage
KW  - Communication in marketing
KW  - Advertising campaigns
N1  - Includes bibliographical references and index
ER  -