TY  - BOOK
AU  - Verhoef,Peter C.
AU  - Kooge,Edwin
AU  - Walk,Natasha
TI  - Creating value with big data analytics: making smarter marketing decisions 
SN  - 9781138837973
AV  - HF5415.32 V473C 2016
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Consumer profiling
KW  - Big data
KW  - Marketing
KW  - Data processing
ER  -