Burtenshaw, Ken <br/><br/>
The fundamentals of creative advertising / 
Ken Burtenshaw, Nik Mahon, Caroline Barfoot. 
 - 2nd ed. 
 - London :  AVA Publishing,  c2011. 
 - 183 p. :  ill. (chiefly col.). 
 - AVA academia series AVA fundamentals series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9782940411566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising campaigns<br/>Commercial art
<br/><br/><label>LC Class. No.: </label>HF5823  / B877F 2011