TY  - BOOK
AU  - Burtenshaw,Ken
AU  - Mahon,Nik
AU  - Barfoot,Caroline
TI  - The fundamentals of creative advertising
T2  - AVA academia series
SN  - 9782940411566
AV  - HF5823 B877F 2011
PY  - 2011///
CY  - London
PB  - AVA Publishing
KW  - Advertising
KW  - Advertising campaigns
KW  - Commercial art
N1  - Includes bibliographical references and index
ER  -