TY  - BOOK
AU  - Birkinshaw,Julian M.
AU  - Mark,Ken
TI  - Key MBA models: the 60+ models every manager and business student needs to know 
SN  - 9781292016856
AV  - HD31 B574K 2015
PY  - 2015///
CY  - Harlow, England
PB  - Pearson
KW  - Management
N1  - Includes bibliographical reference and index
ER  -