TY  - BOOK
AU  - Bryant,Andy
AU  - Mawer,Charlie
TI  - The TV brand builders: how to win audiences and influence viewers 
SN  - 9780749476687
AV  - HE8689.7.M37 B792T 2016
PY  - 2016///
CY  - London, Philadelphia
PB  - KoganPage
KW  - Television broadcasting
KW  - Marketing
KW  - Television programs
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -