Kotler, Philip, <br/><br/>
Marketing 4.0 :  moving from traditional to digital / 
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 
 - Hoboken, N.J. :  Wiley,  2017. 
 - 184 pages. :  illustrations. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781119341208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Internet marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / K674M 2017