Kotler, Philip, Marketing for competitiveness : Asia to the world in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan. - xiv, 288 page : illustrations. Includes bibliographical references ISBN: 9789813201965 Subjects--Topical Terms: MarketingInternet Marketing--Asia LC Class. No.: HF5415.1265 / K674M 2017