TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Hooi,Den Huan
TI  - Marketing for competitiveness: Asia to the world in the age of digital consumers 
SN  - 9789813201965
AV  - HF5415.1265 K674M 2017
PY  - 2017///
CY  - Singapore
PB  - World Scientific Publishing
KW  - Marketing
KW  - Internet Marketing
KW  - Asia
N1  - Includes bibliographical references
ER  -