TY  - BOOK
AU  - Gouillart,Francis J.
AU  - Quancard,Bernard
TI  - The Co-Creation Edge: harnessing Big Data to transform sales and procurement for business innovation 
SN  - 9781137526755
AV  - HF5438.4 G684C 2016
PY  - 2016///
CY  - New York
PB  - Palgrave Macmillan
KW  - Sales management
KW  - Industrial procurement
KW  - Sales personnel
KW  - Organization
KW  - Industrial management
ER  -