TY - BOOK AU - Perruchet,Marie TI - One perfect pitch: how to sell your idea, your product, your business-- or yourself SN - 9780071837590 AV - HF5415 P477O 2016 PY - 2016/// CY - New York, N.Y. PB - McGraw-Hill KW - Marketing KW - New business enterprises KW - Storytelling KW - New products KW - Entrepreneurship N1 - Includes bibliographical references and index ER -