Stroud, Dick <br/><br/>
Marketing to the ageing consumer :  the secrets to building an age-friendly business / 
by Dick Stroud, Kim Walker. 
 - Basingstoke :  Palgrave Macmillan,  2013. 
 - 251 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230378193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Middle-aged consumers--Attitudes<br/>Older consumers--Attitudes
<br/><br/><label>LC Class. No.: </label>HF5415  / S778M 2013