TY  - BOOK
AU  - Stroud,Dick
AU  - Walker,Kim
TI  - Marketing to the ageing consumer: the secrets to building an age-friendly business 
SN  - 9780230378193
AV  - HF5415 S778M 2013
PY  - 2013///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Middle-aged consumers
KW  - Attitudes
KW  - Older consumers
N1  - Includes bibliographical references and index
ER  -