TY - BOOK AU - Diehl,Gregory V. AU - Miranda,Alex TI - Brand identity breakthrough: how to craft your company's unique story to make your products irresistible SN - 9780692651872 AV - HD59.2 D533B 2017 PY - 2017/// CY - United States PB - Identity Publications KW - Corporate image KW - Branding (Marketing) ER -