Heding, Tilde, <br/><br/>
Brand Management :  Research, theory and practice. / 
Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre. 
 - Second edition 
 - 307 pages :  illustrations. 
<br/><br/>ncludes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781138804692 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / H424B 2016