TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand Management: Research, theory and practice. 
SN  - 9781138804692
AV  - HD69.B7 H424B 2016
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - ncludes bibliographical references and indexes
ER  -