TY  - BOOK
AU  - Fessler,Clyde
TI  - Rebuilding the brand: how Harley-Davison became king of the road 
SN  - 9781621534259
AV  - HD9710.5.U6 F477R 2014
PY  - 2014///
CY  - New York, N.Y.
PB  - Allworth Press
KW  - Harley-Davidson Motor Company
KW  - Motorcycle industry
KW  - United States
KW  - Corporate turnarounds
KW  - Management
N1  - Includes bibliographical references and index
ER  -