Krevolin, Richard W.,  1964- , <br/><br/>
The Hook :  how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success / 
Richard Krevolin ; foreword by Harry Beckwish. 
 - 223 pages :  illustrations. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781632650122 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer loyalty
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / K738H 2016