TY  - BOOK
AU  - Krevolin,Richard W.
AU  - Beckwish,Harry
TI  - The Hook: how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success 
SN  - 9781632650122
AV  - HF5415.1255 K738H 2016
PY  - 2016///
CY  - Wayne, N.J.
PB  - Career Press
KW  - Branding (Marketing)
KW  - Customer loyalty
N1  - Includes index
ER  -