The marketing book / 
edited by Michael Baker, Susan Hart. 
 - Seventh edition. 
 - 655 pages :  illustrations. 
<br/><br/> This edition previously issued in print: 2015. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415703772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / M374 2016