TY  - BOOK
AU  - Baker,Michael J.
AU  - Hart,Susan J.
TI  - The marketing book
SN  - 9780415703772
AV  - HF5415 M374 2016
PY  - 2016///
CY  - London
PB  - Routledge
KW  - Marketing
N1  - This edition previously issued in print: 2015; Includes bibliographical references and index
ER  -