Sheth, Jagdish N. The 4A's of marketing : creating value for customers, companies and society / FourA's of marketing creating value for customers, companies and society Jagdish N. Sheth, Rajendra S. Sisodia. - New York, N.Y. : Routledge, 2012. - 209 p. : ill. Includes bibliographical references and index ISBN: 9780415898355 Subjects--Topical Terms: Relationship marketingCustomer relations--ManagementMarketing LC Class. No.: HF5415.55 / S537F 2012