TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Sisodia,Rajendra S.
TI  - The 4A's of marketing: creating value for customers, companies and society 
SN  - 9780415898355
AV  - HF5415.55 S537F 2012
PY  - 2012///
CY  - New York, N.Y.
PB  - Routledge
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -