TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781260083521
AV  - HD9980.5 Z447S 2018
PY  - 2018///
CY  - New York, N.Y.
PB  - McGraw-Hill Education
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -