Kotler, Philip,
Marketing for hospitality and tourism /
Philip Kotler [and three others].
- Seventh edition, Global edition
- Harlow, Essex : Pearson, ©2017.
- 680 pages ; color illustrations
Includes bibliographical references and index.
9781292156156
Hospitality industry--Marketing.
Tourism--Marketing.
TX911.3.M3 / K674M 2017