Thorson, Esther

Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy Erin Gleeson. - Australia : South-Western Cengage Learning, 2012. - 176 p. : ill.

IIncludes bibliographical references and index

9781111528751


Advertising--United States

HF5813.U6 / T467A 2012