TY  - BOOK
AU  - Glass,Russell
AU  - Callahan,Sean
TI  - The big data-driven business: how to use big data to win customers, beat competitors, and boost profits 
SN  - 9781118889800
AV  - HF5415.1265 
PY  - 2015///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Internet marketing
KW  - Business communication
KW  - Online social networks
KW  - Consumer behavior
N1  - Includes index
ER  -