Belch, George E., <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch. 
 - 10e, Global edition 
 - xxxvi, 842 pages :  colour illustrations. 
<br/><br/><label>ISBN: </label>9789814575119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / B442A 2015