TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Tourism marketing for cities and towns: using branding and events to attract tourism 
SN  - 9780750679459
AV  - HT325 K642T 2011
PY  - 2011///
CY  - London
PB  - Routledge
KW  - City promotion
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -