Seitel, Fraser P., The practice of public relations / Fraser P. Seitel. - Twelfth edition. Pearson new international edition. - ii, 398 pages : illustrations (colour). - Pearson custom library . Includes bibliographical references and index. ISBN: 9781292042244 Subjects--Topical Terms: Public relations--United States LC Class. No.: HM1221 / S447P 2014