Parente, Donald, <br/><br/>
Advertising campaign strategy :  a guide to marketing communication plans / 
 Guide to marketing communication plans 
Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. 
 - Fifth edition 
 - xxiii, 401 pages :  illustrations. 
<br/><br/> Previous edition: 2006 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781133434801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5837  / P373A 2015