TY  - BOOK
AU  - Parente,Donald
AU  - Strausbaugh-Hutchinson,Kirsten L.
TI  - Advertising campaign strategy: a guide to marketing communication plans 
SN  - 9781133434801
AV  - HF5837 P373A 2015
PY  - 2015///
CY  - Australia
PB  - Cengage Learning
KW  - Advertising campaigns
KW  - Communication in marketing
N1  - Previous edition: 2006; Includes bibliographical references and index
ER  -