Banasiewicz, Andrew D., <br/><br/>
Marketing database analytics :  transforming data for competitive advantage / 
Andrew D. Banasiewicz. 
 - xix, 376 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415657884 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Databases.<br/>Marketing--Data processing.<br/>Database management.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / B362M 2013