TY  - BOOK
AU  - Banasiewicz,Andrew D.
TI  - Marketing database analytics: transforming data for competitive advantage 
SN  - 9780415657884
AV  - HF5415.125 B362M 2013
PY  - 2013///
CY  - New York, N.Y.
PB  - Routledge
KW  - Marketing
KW  - Databases
KW  - Data processing
KW  - Database management
N1  - Includes bibliographical references and index
ER  -