Essentials of marketing research / 
Joseph F. Hair, Jr., ... [et al.]. 
 - 3rd ed. McGraw-Hill International ed. 
 - New York, N.Y. :  McGraw-Hill/Irwin,  c2013. 
 - 414 p. :  ill. (chiefly col.). 
<br/><br/> Previous ed.: 2010. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071318372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / E873 2013